RishiGCSE Media Blog

https://youtu.be/B0BJTwP2TXE?list=PL1146 1) Pick  three  camera  shots  from the scene and explain what type of shot it is and what meanings or effect they have on the audience. CLOSE UP SHOT: 0.06 It can make the audience feel fascinated to see a brain. CLOSE UP SHOT:0.26 It is showing the doctor facial expression to show what he is thinking about the brain.  MEDIUM CLOSE UP:0.41 It is showing the doctors how frustrated he is towards the people who locked him up. 2) Pick  one  camera  angle  that is used in the scene and explain the effect it has on the audience.  CLOSE UP SHOT:2.21 Shows the alien face as its eyes turn red it can show anger in the alien and thing bad is going to happen. 3) Pick  one  aspect of  camera movement  in the clip. Identify the type of camera movement and write about why the director chose to use that camera movement in the scene and what effect it has on the audience. close up shot of the alien it has this effect on the audience by showing them that the hum

  1) Write a definition of a   passive  audience:  Passive means that audiences passively   take in information from the media and that these messages have the same effect on everyone. 2)  Write a definition of an  active  audience:   more modern and generally accepted view that audiences interact   with and make conscious  choices regarding the m edia they consume. 3) Write a definition of the  hypodermic needle  theory:  This is the suggestion that audiences are always  passive  and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members.  4) Write down a  media product  for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification:  INFORMATION/SURVEILLANCE:    > Why:  PERSONAL IDENTITY:  > Why:   DIVERSION/ENTERTAINMENT:    > Why: RELATIONSHIPS:   > Why:  5) Re-watch the clip from Blue Planet above and

1) What is the preferred reading of a media text? Preferred reading means what the producers want you to think. 2) What is the oppositional reading of a media text? giving the consumer an opposite meaning Re-watch the trailer for the film Harry Brown:   3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? Consumers may think harry brown is an ordinary  old man but he is an energetic skilled man 4) Why might young people reject this reading and construct an opposition reading of the trailer? the consumer may think young people are arrogant and dangerous.   Look at this McDonald's advert: 5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and opposition readings. The producer wants you to think about the burger. An preferred reader will think about the burger whereas negotiated readings are will have a point of getting the burger and no getting the burger. Opposition readers may think about the

 16/25 5- Q1-0 Q2-1 Q3-2 Q4-1 Q5-2 Q6-3 Q7-2 Q8-1 Q9-4 YES  CONNOTATION-WHAT IT MEANS  DENOTATION-WHAT CAN U SEE Q3 I used loads of media terms. Q9 i got mixed up with denotation and connotation.  `Q9 The connotation of using children is that they are young and have long life ahead of them.The denotation of of using children is that they are poor and frail. The tag line is dig toilets not graves the boy is wearing a dirty blue shirt this could mean that he is poor and in the working class the lighting of this could mean there is hope for the kid. People would feel bad for the kid because he is the next generation.