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Showing posts from March, 2022

Marcus Rashford- Language and Representation Analysis

  1) How is LANGUAGE (CLAMPS) used to show Marcus Rashford as a successful role model on his website? Marcus Rashford is show as a successful role model on his website this is because he is wearing a smart suit this connotes wealth also he is wearing cufflinks which shows that he is wealthly. Marcus Rashford has high key lighting on his hands and face to make him stand out. Marcus Rashford picture is took at a low angle camera shot this tells the viewer that Marcus Rashford is powerful and important. Marcus Rashfords posture is confident and strong this tells anyone that he is a man of class and respect. 2) How is Marcus Rashford represented in terms of CAGE (class, age, gender and ethnicity) CAGE  C-class-upper class this is because Marcus Rashford is wearing expensive clothes and is well groomed he came from a working class backround this emphasises that despite your class you can still be succesful A-age-It is conventional because  G-gender- E-ethnicity- Marcus Rashford is a young b

Introduction to OSP: Influencers blog tasks

  1) What years did YouTube, Twitter and Instagram launch? YouTube launched in 2005 Twitter launched in 2007 Instagram launched in October  2010 2) What is the definition of an influencer? influencer is a person who persuades other people  3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. An example of an influencer is Alex lange with over 1.5 million followers. Alex lange is also a leading Instagram influencer.  4) How big is the influencer industry according to the article? Influencer  Marketing Industry to Reach $16.4B in 2022. 5) What are the problems associated with being an influencer? You may get hate online and your income depends on how popular you are so if you are not getting that much attraction your income would be low.                       6) Why is it suggested that audiences actually like being sold products by influencers? People will prefer buying stuff fro