Advertising and Magazines assessment learner response
1)Write down the mark you achieved for each question:
Q1: 2
Q2: 2
Q3: 2
Q4: 0
Q5: 4
2) What does CONVENTION mean? How are the conventions of magazines and adverts different?
Convention means typical feature
3) Look at the 'Unseen' text (Grazia magazine picture) and Question 2 and complete the following paragraph:
Kate Middleton is a member of the Royal family so she is rich and important but the magazine also wants her to be seen as relatable and similar to their readership target audience. They do this by using a camera shot, showing her body position as walking and her facial expression as happy. She is making eye contact with the readers which gives them the feeling that she is feeling normal. Her hair and make-up are done perfectly which reinforces the idea that members of the Royal family or celebrities are normal. The colour green of her dress connotes natural and fresh.
Grazia is a fashion and lifestyle magazine aimed at women. We can tell this from the cover lines to shake your wardrobe and pictures of clothes this show the reader that this magazine is targeting women.
4) Look specifically at question 3 - modern social and cultural values in Tatler. Complete the following using your own words:
Tatler is interested in lifestyle and hobbies of the rich and famous elite, which is its target audience. We can tell this through the colour scheme which is gold which has connotations of rich. The cover line she looks good in pearls and are talking about rich luxury items which will interest the upper class audience because .
Tatler uses a high fashion model in a relaxing pose, wearing clothes that look fashionable. The gold colour has connotations of rich and expensive and this clashes with the hair and make up because her hair is messy and her make-up is edgy which has connotations of messy and not ready. The setting is blurred but it is outside in some green plants which makes the reader focus on the clothes and this connects with the main cover story 'The New Posh' because they want a new fashion/trend.
Q3: 2
Q4: 0
Q5: 4
2) What does CONVENTION mean? How are the conventions of magazines and adverts different?
Convention means typical feature
3) Look at the 'Unseen' text (Grazia magazine picture) and Question 2 and complete the following paragraph:
Kate Middleton is a member of the Royal family so she is rich and important but the magazine also wants her to be seen as relatable and similar to their readership target audience. They do this by using a camera shot, showing her body position as walking and her facial expression as happy. She is making eye contact with the readers which gives them the feeling that she is feeling normal. Her hair and make-up are done perfectly which reinforces the idea that members of the Royal family or celebrities are normal. The colour green of her dress connotes natural and fresh.
Grazia is a fashion and lifestyle magazine aimed at women. We can tell this from the cover lines to shake your wardrobe and pictures of clothes this show the reader that this magazine is targeting women.
4) Look specifically at question 3 - modern social and cultural values in Tatler. Complete the following using your own words:
Tatler is interested in lifestyle and hobbies of the rich and famous elite, which is its target audience. We can tell this through the colour scheme which is gold which has connotations of rich. The cover line she looks good in pearls and are talking about rich luxury items which will interest the upper class audience because .
Tatler uses a high fashion model in a relaxing pose, wearing clothes that look fashionable. The gold colour has connotations of rich and expensive and this clashes with the hair and make up because her hair is messy and her make-up is edgy which has connotations of messy and not ready. The setting is blurred but it is outside in some green plants which makes the reader focus on the clothes and this connects with the main cover story 'The New Posh' because they want a new fashion/trend.
5) Now look at question 5. Make three points you could have made regarding the historical contexts of the OMO advert. Then use your really good analysis of the advert to PROVE this point in a POINT / EVIDENCE (from advert) / ANALYSIS style paragraph.
Women in the 1950s were seen as having to be glamorous and happy with their situation, even if they were doing something mundane (boring) like cleaning. We can tell this by the advert which has a women doing the cleaning whilst wearing make up and having a big smile on her face. This tells the audience that women where portrayed as housewives.
Women in the 1950s were usually associated with more domestic tasks such as cleaning, child care and housework and not usually in the world of work. We can tell this by the advert which has a women who is doing the cleaning. This tells the audience that women associated with more domestic task.
6) Personally - give yourself a WWW and an EBI
What Worked Well - which question did you do best at and why?
Even Better If- what will you plan to do differently for the TV CSP assessment.
WWW i had good points
EBI If i linked the answer to the question
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