OMO advert: blog tasks

 1) What year was the advert produced?

1955

2) How were women represented in most adverts in the 1950s?

Most women where represented in most adverts in 1950s as glamours 

3) How does the heading message ('OMO makes whites bright') and typography promote the product?

It tells the audience that OMO is the bomb because it is in upper case

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

Make up is used on the women to make her stand out and look pretty

5) Why is a picture of the product added to the bottom right of the advert?

To show the audience what they have to offer 

6) What are the connotations of the chosen colours in this advert - red, white and blue?

white is a chosen colours for the omo advert to show how pure and clean the product is

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

 This will shake your mother is used to show that this will make your mother proud  and make you proud 

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.

The stereotypes of women that can be found in this omo advert can be cleaning and keeping care of their children 

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?

 They wanted the preferred reading for this advert to be that omo cleans well

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?

A modern reader will respond to this text as stereotypical and will say that women shouldn't be represented that way 

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