Represent NHS Blood & Transplant campaign: blog tasks

 1) What does BAME stand for?

Bame stands for Black,Asian and 

2) Why is there a need for blood in the BAME community? 

Because there are a little bit of people in the BAME community giving blood and they needed more

3) What does this advert want people to do once they've seen it (the 'call to action')?

they want people to donate blood

4) Why is the advert called 'Represent'?

To make people represent there community 

5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.

Lady lushurr is a famous English rapper 

6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?

that they need members of the blame community to sit in that chair and donate blood

7) How does the advert match the key conventions of a typical urban music video?

Because they have a famous rapper 

8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.) 

The subvert stereotypes 

9) How does the advert reinforce certain stereotypes of the BAME community? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?

The oppositional reading of the bame community is that they can only help themselves no one else can help them 

10) Choose one key scene from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).

There was a medium shot on chair which has a blood pack and no one was sitting in them chairs   

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