Tatler CSP case study

 1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?

The editor introduces the magazine like they have an large audience and that they all know about fashion. 

2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?

 70% of Tatler readers living in south east London
Age:29-41
Women
High class 

3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?

Tatler readers think fashion is really important and are really interested in fashion.
tatler readers spend lots of money on fashion. 

4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the pyschographic audience group that best fits Tatler?

The best pyschographic which fits Tatler is fun interested in fashion and has an eye for detail another 

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