20 marker question

 Social media sites were often seen as the domain of young people.
However, as more people are becoming digitally literate and the
internet is getting easier and cheaper to access from anywhere, it could
be argued that age exclusivity is not actually a factor as anyone could
find the content and may find it entertaining. It is notable that Facebook
has become less appealing to the younger audience and, at least up
until November 2022, Marcus Rashford had not updated his feed since
December 2021, suggesting perhaps that he was focusing more on
other platforms. Kardashian is active across Facebook, Twitter, and
Instagram, although most posts are shared content. The accessibility of multi-platform online products the 24/7 availability of media
content is not reliant on social media. Many influencers would not have
been able to launch a career without social media and might not have
been able to find a more traditional route to stardom. It could be argued,
however, that stars have always been able to build huge audiences via
other media forms and social media sites are not really much more
effective than other media forms. Both Rashford and Kardashian had
achieved fame without social media for example Kardashian was effectively an
early adopter, being a celebrity before the creation of social media,
whilst Rashford’s celebrity was as a result of his footballing skill. The social and cultural context is one in which the popularity of online
influencers matches that of the most successful music, sport, film or
television celebrities. It could be argued that the “new” celebrities of
social media don’t have any more of an audience than other celebrities do or that their success isn’t necessarily dependent on social media
sites.